As India turns more smarter and connected, content and pool of data will avow security. With complex socio-economic transition, technology has derived a new coinage. One of the leading players in enterprise security division – Panasonic has ahefty injunction in this sector. Pronouncing ace in the Video Surveillance and VDP segments, Panasonic is all set to tall its charm with Government’s new India digital-front vision. Pulling out all the stops, Vijay Wadhwan, Business Head System and Solution Business, Panasonic India shares an inside story on the two decades success of Toughbook and how diligently is there portfolio brining a jaunty value proposition in the Indian market. Edited Excerpts.
1. Today, India can be named as the Data Hub, with consumers’ crony about digital services and service providers mapping new security parameters. How is Panasonic poised for the India security market?
A. One of the primary reasons that enables a corporation to stay competitive in the market is its ability to map and analyze market and consumer trends. As one of the leading players in enterprise security division, we have thoroughly researched on the aspects of consumer sentiments and the possible market shifts so as to garner deep insights on what is transpiring in the industry and how are the consumers reacting to it. With the technological influx of connected networks and IoT (Internet of Things) we have incorporated the characteristics within the product offerings in order to stay relevant and ahead of the curve. Our Video Door Phone VL – V900 is a perfect example of these efforts, the multi door intercom system enables the consumer to unlock doors and monitor surveillance via their smartphones
2. Panasonic has pivotally focused on Video Surveillance and VDP segments, what scopes of growth and challenges do you witness considering the Indian market?
A. With the announcement of 100 Smart Cities, where over 100 cities are to be developed for better connectivity and security, as well as the demand from the commercial sector are expected to drive India’s video surveillance market over the next 5 years. If we consider the current conjecture, Video Surveillance Business is expected to grow with a CAGR of 20% by the end of 2020. Out of 20% the Low End Market Records 16.4% CAGR vs High End Market estimated at 3.6%. The size of Business through Low & Middle segment Market is 87% vs High End 13%. With overall in depth analysis we at Panasonic are revamping our Product Range and creating Value Proposition with a new product ranges for Targeting 87% Market as per needs.
We see a tremendous growth opportunity within the wearable camera segment which at the moment is very small and niche. But as we move forward, it will sought onto encapsulate the market because of the massive police force we have in the country. It’ll work on the basic concept that whatever conspires between the police and the public can be can be recorded in the camera and will act as a proof of evidence in the future.
3. It has been successful two decades for Toughbook. Kindly share an anecdote on the success journey of Toughbook and how securely it has streamlined the work processes of industrial computing?
A. The domain has really revolutionized enterprise mobility solutions with its offerings. The segment is a global leader in the category with a market share of 52-52%. Nearly 100,000 units of these Toughbooks have been deployed in the automotive space globally since 2006.It currently dominates the category in India with a market share of 65% having deployed 3500 toughpads in the UP Police vans, and in 222 police vans of Karnataka. The device has successfully assisted them in coherent communication with the control room, for sounds and crime that need urgent intervention of the police department.
We have also supplied are toughpads to the scientists working for the Geological survey of India, which is enabling them to use the device for both computing and GPS related tasks. Given its ability to work without a 4G or a 2G connection as it works via direct satellite connection, it gives the scientists an option to go and work seamlessly in remote areas outdoor.
4. Any government projects Panasonic has bagged lately and how strongly is the company aligned with Government’s Digital India and Smart Cities project?
A. Panasonic has bagged projects under the governments Smart City and Safe City initiatives. Under the smart cities Panasonic India will soon be deploying surveillance cameras in the cities of Bhopal and Ludhiana. Under the safe cities project we have already deployed cameras in the regions of Panchkula and Gurgaon whereas Lucknow is under consideration right now. We’ve also bagged Emami Project in Hyderabad &Tirupati alongside government housing project in Orissa.
5. Which sectors are further expected to be on the blueprint of Panasonic?
A. As mentioned above we are looking explore the horizons of wearable camera market which at the moment is very small. We’ll look forward to cater to this segment and investigate the sectors we can expand our market in. We are also looking expand our sectoral reach within the Toughbook and Toughpad segment to areas such as Pharmaceuticals and retail.
6. How constructive was Panasonic’s last fiscal year and what growth and announcements are expected in the current FY?
A. Despite demonetization, Panasonic India finished the year strongly with revenues of INR 9600 crores. Our B2B hand ended the year with revenues of INR 1200 crores, experiencing a 20% growth over last year’s revenues. We’ve already made two key announcements this financial year, wherein we partnered with TATA ELXSI for the establishment of our R&D centre and TCS for the establishment of our India innovation centre in Bangalore. The R&D centrewill develop technologies such as artificial intelligence and robotics for its global operations and also help in product design in local manufacturing. The India innovation centre will focus on developing new technologies in the field of IoT (Internet of Things), mobile technology, artificial intelligence and energy storage.