Acer largesse Back to School Campaign

Acer

Braced with an aim to be able to empower students and first-time buyers by means of access to the latest in technology, Acer India has propelled into action its Back to School campaign.

Standing as an extension of the company’s prevalent concentration on the student community, the campaign from its part is all game to empower faster learning, aiding them to collaborate with each other, and pursue their passions in life with effectiveness.

Acer which has always been at the forefront of transforming classroom education, delivering the latest tools to tap the hidden prospective of students. Effective up to June 30, 2014, this campaign promises a slew of exclusive benefits to the target customers varying from vouchers to extended warranty and damage protection at a fraction of its original cost.

Every single customer purchasing an Aspire laptop will be allowed to avail 10 discount vouchers from Jabong.com, the e-commerce portal. Through these vouchers, consumers can gain a 35 percent discount on a minimum purchase of Rs. 1999, maximum discount upto Rs.1000/voucher, translating into savings worth Rs. 10000 for 10 vouchers. This offer however is applicable on 80000 products from 800 leading brands presented on the portal.

Furthermore, consumers will also receive a chic Philips Soundbar valued at Rs. 2499 absolutely free with every purchase of a select Aspire series laptop. Elegantly designed, the speakers deliver an excellently immersive sound experience, augmenting the Dolby-enabled multimedia capability of the laptops.

Stating as regards this offer, Mr. S. Rajendran, Chief Marketing Officer, Acer India, alleged that, “The young generation is abuzz with ideas, and they need devices that are as dynamic as their learning needs. Our Back to School campaign is designed to provide students with access to Acer’s innovative technology, helping them broaden their horizons, and empowering them to keep pace with today’s high-tech world. With our special offers, the student community can now enjoy cutting edge technology at incredible discounts.”

Under the ‘Peace of Mind’ offer, the company is offering accidental damage protection for one year and an extended warranty for two years at a nominal price of just Rs. 999 onwards (exclusive of taxes). The offer is applicable on the Acer Aspire array of laptops. The offer is available for Aspire E series and Aspire V5 series for Rs. 999 and Rs. 1499 respectively (exclusive of taxes). The customers can also avail the offer for Aspire S, P3, R7, E1-touch, and V5-touch Series for Rs. 2999 only (exclusive of taxes).

Adopting a 360 degree approach for the campaign, the company has also launched a Campus Craze campaign on the Acer Facebook page to be able to engage school and college students this month. Students can enter the contest to become a Campus Rockstar, and earn amazing prizes together with an Acer V5 laptop, a Philips sound bar, in addition to Jabong vouchers.

Particularizes Rajendran, “We have been interacting with our customers through multiple social media channels such as Facebook, for a while now. Recently, we crossed the landmark of over a million fanbase on Facebook. Our Campus Craze campaign is targeted at the young school and college students who have always participated enthusiastically in our Facebook contests. The Acer Campus is already vibrant with exciting activities; students can partake and win fabulous prizes.”   

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Jawed Akhtar

A Journalist by interest and a Music Enthusiast by passion. Wedded to Mother Nature, Jawed indulges his aesthetics in travelling and reading books of varied genres. Having covered News stories for top Dailies in his formative years, that is, he is game for tryst with Technology at Techmagnifier.