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A Study by Riverbed Reveals Digital Services’ Failures Widespread in India

The report titled, Riverbed Digital Performance Global Survey 2018 revealed that frequent, critical digital failures are holding Indian organizations’ digital strategies back

Digital PerformanceDigital Performance of any business is essential for the businesses to propel in the long run. In a recent report by Riverbed, it unveiled that nearly all of business decision makers agreed that optimizing digital performance is essential to business performance, and at the same time agreed that digital, including the delivery of digital services and applications, is critical to the future of their business.

However, more than 50 % of these same business decision makers revealed that major barriers – including budget contraints, legacy networks and lack of visibility – are holding them back from advancing digital strategies and delivering the performance and customer experience required in today’s digital world.

The survey also found that while digital services and applications are critical to future business success, nearly two-thirds of respondents reported that critical digital services and applications are failing at least a few times a month.

“This survey underscores the tremendous opportunity that maximizing digital performance can have on the user experience and bottom line, while simultaneously highlighting the real challenges companies face today,” said Bjorn Engelhardt, Senior Vice President, Asia Pacific & Japan at Riverbed Technology. “The findings reinforce that foward-thinking companies in India are well-positioned to lead their industries in the race towards digital transformation by prioritizing investments in modernizing their networks and tools to measure and manage the digital experience for their customers and employees.

“Those who hesitate to embrace digital strategies and processes will quickly fall by the wayside, and those who drive digital performance will see significant business outcomes”, he added.

The global survey includes responses from 1,000 business decision makers, including India, at companies with $500 million or more in revenue across nine countries.

When critical digital services fail, every minute matters, and Indian business leaders are well aware of the impact these failures can and are having on their businesses.
The consequences expressed include delayed product launches, loss of sales and revenue and loss of employee productivity.
Over 90 percent of Indian business decision makers believe that a modern IT architecture that delivers greater agility is important to improving digital performance, the report said.
A significant number of business decision makers also identified Cloud solutions and emerging technologies as key drivers of the digital experience moving forward.
Nearly all of India’s business decision makers believe the use of Cloud technologies is important to their companies’ ongoing digital strategy, and about 40 per cent of business leaders would like their companies to invest in emerging technologies such as Machine Learning, Internet of Things (IoT) and data analytics, the report said.

For the full report, visit Click here


Jyoti Gazmer

A Mass Comm. graduate believes strongly in the power of words. A book lover who dreams to own a library some day. An introvert but will become your closest friend if you share mutual feelings about COFFEE. I prefer having more puppies over humans.

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