A Study by Riverbed Reveals Digital Services’ Failures Widespread in India

Digital Performance of any business is essential for the businesses to propel in the long run. In a recent report by Riverbed, it unveiled that nearly all of business decision makers agreed that optimizing digital performance is essential to business performance, and at the same time agreed that digital, including the delivery of digital services and applications, is critical to the future of their business.

However, more than 50 % of these same business decision makers revealed that major barriers – including budget contraints, legacy networks and lack of visibility – are holding them back from advancing digital strategies and delivering the performance and customer experience required in today’s digital world.

The survey also found that while digital services and applications are critical to future business success, nearly two-thirds of respondents reported that critical digital services and applications are failing at least a few times a month.

“This survey underscores the tremendous opportunity that maximizing digital performance can have on the user experience and bottom line, while simultaneously highlighting the real challenges companies face today,” said Bjorn Engelhardt, Senior Vice President, Asia Pacific & Japan at Riverbed Technology. “The findings reinforce that foward-thinking companies in India are well-positioned to lead their industries in the race towards digital transformation by prioritizing investments in modernizing their networks and tools to measure and manage the digital experience for their customers and employees.

“Those who hesitate to embrace digital strategies and processes will quickly fall by the wayside, and those who drive digital performance will see significant business outcomes”, he added.

The global survey includes responses from 1,000 business decision makers, including India, at companies with $500 million or more in revenue across nine countries.

For the full report, visit Click here