A Goa Based Startup Focusing on Affordable Technology
Their solutions are being implemented in a variety of industries like government, infrastructure, environment, Insurance, estate management, smart cities, agriculture and telecom.
Transerve is a fast-growing Location Intelligence company that uses Geospatial Technology to enable Digital Transformation & effective decision-making. Transerve works with businesses and governments to solve complex problems related to urban setup like inventorying the cities and its assets, revenue enhancement, census using mobile computing, and land records modernization. Their solutions are being implemented in a variety of industries like government, infrastructure, environment, Insurance, estate management, smart cities, agriculture and telecom. During an interaction with Nitisha; Ashwani Rawat, Co-Founder & Director, Transerve Technologies shares that the company is focusing on machine learning tools for handling large volume of location data. He says we are moving all our solutions to cloud to make the technology affordable for our customers. He also shares his companies’ expertise and future growth strategies.
Kindly explain Transerve and its special offerings.
Transerve offers a spatial analysis (Transerve Online Stack) platform to visualize and process the location data for business insights. Transerve Online Stack Platform is available for enterprises and professionals for map visualisations, spatial analytics, and sharing spatial data with their team and public through Map APIs.
The system has three tiers called Data, Analysis and Insights. It is pre-loaded with datasets like socio-economic, demographic, environment, agriculture, administrative boundaries, infrastructure, anonymized mobile GPS pings, point of interest and point of addresses for India which can directly be consumed for carrying automated analysis for business insights.
Use cases of the platform have been identified in every industry generating location data from FMCG, Healthcare, Infrastructure, Real Estate, Environment, Policy Research, Agriculture etc.
The solution is available here.
Which Industries Transerve is catering to?
Transerve is providing its solutions and data to industries like BFSI, FMCG, Retail, Healthcare, Infrastructure, Real state, Environment, Policy Research, Market Research and Education.
How do you differentiate Transerve from other location intelligence companies?
Transerve is focusing on providing all ingredients to users to leverage spatial data and analytics for day to day business decision-making on a web platform. The platform is designed in such a way that users do not require training in GIS or location data handling. The company is aiming to make the technology easy to use by business users and integrate with their existing systems like ERPs and Business Intelligence tools.
What is the estimated growth of Transerve and related details?
Transerve platform will see exponential growth in number of subscribers in 2022 as we have launched the SaaS version of the technology Q1 2022. The growth will be fueled by our partnerships with established and trusted data providers to cater to customers in other geographies. We are closely working with reputed names in various industries to create more use cases on regular basis.
What are the technologies deployed by the company to achieve the desired results?
Our current focus is on machine learning tools for handling large volume of location data. Our technology can process billions of locations on cloud and can render the visualizations on web browser. We are moving all our solutions to cloud to make the technology affordable for our customers and solution SDKs will allow developers globally to enhance the capabilities by building modules on top of our platform.
What kind of challenges industry is facing and how that can be sorted out?
The adoption of spatial technology has increased in last two years but still there is a long way to go for different sectors to use spatial analytics for their business decisions. Many industries are producing the location data but it is not easily usable in platforms like us. We are helping companies to create ETL pipeline to pull in their data on to our platform for analysis and sharing among various stake holders within the organization. There is also a need for accurate geospatial data like point of interests, points of addresses and street level data which can be created by digitization and by democratized data collection exercises. We need enriched maps for serving companies operating not just in large cities but also in smaller cities or rural areas.
Kindly share your future marketing strategies.
Our near-future strategy will remain focusing on accurate location data creating and developing more use cases for various industries. This strategy will help Transerve in creating its user base and help companies in the adoption of technology.
Any special offering you are planning to launch in the coming days? Kindly highlight.
The company is working on the various module on the main platform which includes automated ETL pipelines, spatial data drive, and machine learning models to ease the use for data sharing, integration with existing systems, and for holistic analysis. The DIY functionality on the platform will allow business users to create custom dashboards for monitoring and real-time analysis as new data streams arrives in the platform.