Accenture reveals companies scaling technology generate double revenue

Accenture’s research, titled: “Full Value. Full Stop. How to scale innovation and achieve full value with Future Systems,” provides insights on how to scale innovation and achieve full value of technology investments, builds on Accenture’s initial Future Systems report launched last year, and is based on a survey of more than 8,300 organizations across 20 industries and 22 countries.

It is designed to help companies understand and close the innovation achievement gap – defined as the difference between potential and realized value from technology investments.

The Future Systems research is Accenture’s largest enterprise IT survey ever conducted and includes measures of both mature and emerging technologies such as artificial intelligence (AI), blockchain, and extended reality. It scored companies on three important dimensions: technology adoption, depth of technology adoption, and organizational and cultural readiness. By assigning a score for each of these key factors, the study determined which companies were ‘Leaders’ (top 10 percent) and which were ‘Laggards’ (bottom 25 percent).

Tracking performance indicators between 2015 and 2023 (projected), the study identifies the relationship between technology adoption and value achieved, finding that Leaders grow revenue at more than twice the rate of Laggards.

“Today’s C-suite is investing staggering amounts of money in new technology, but not every company is realizing the benefits of innovation as a result of those investments,” said Bhaskar Ghosh, Group Chief Executive, Accenture Technology Services.

He also said, “Competing in today’s data-driven, post-digital economy means organizations need to have a carefully calibrated strategy toward technology adoption and a clear vision for what their companies’ future systems should look like. Our newest research reveals that the world’s leading companies are investing in boundary less, adaptable and radically human systems to maximize innovation, business performance and value.”

Fundamentally, Leaders believe that humans and machines can bring out the best in each other while companies and their ecosystems can form mutual alliances. It’s one reason they’re motivated to build future systems that are boundaryless, adaptable and radically human, which the study defines as follows:

• Boundaryless: Boundaryless systems take advantage of blurring boundaries—within the IT stack, between companies, and between humans and machines—to create new spaces where ideas and partnerships flourish.
• Adaptable: Adaptable systems learn, improve and adapt by themselves, eliminating the friction that hinders business growth and empowering humans to make better decisions, exponentially faster.
• Radically Human: Radically human systems talk, listen, see and understand just like we do, bringing elegant simplicity to every human-machine interaction and creating tomorrow’s advantage.

“To maximize the return on their technology investments, leading organizations are improving their technology quotient, going beyond building pockets of excellence, to implementing a strategy for achieving enterprise-wide transformation,” added Ghosh.

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