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Acer appoints Chandrahas Panigrahi to head its Consumer Business in India

Chandrahas Panigrahi

Acer has announced the appointment of Chandrahas Panigrahi to head its Consumer Business Group in India. Panigrahi will head the Consumer Business Group which includes the consumer product management team, retail management team, e-Commerce, modern trade and distribution teams.

Panigrahi has joined Acer as Senior Director – Consumer Business from May4th, 2015. He will be reporting to Harish Kohli, MD, Acer India.

Harish Kohli, Managing Director, Acer India said, “India is a very dynamic market and we are looking forward to leveraging Chandrahas’ rich experiences and deep learning in the consumer domain. Chandrahas would help to bring intensive focus to our consumer business and strengthen our retail roadmap in India as well.”

Panigrahi will also be managing the setting up of resilient channels and distribution networks in the upcountry regions to tap into the large reservoir of consumers ready to buy computing technology.

Panigrahi has more than 15 years of experience with reputed companies in the technology domain spanning components and personal computing, having worked in different profiles ranging from consumer business, retail management, product management, marketing and distribution. Before joining Acer, Panigrahi used to work with ‘AMD’. He will now be looking at bringing momentum and brand new perspectives to the Acer consumer business.

With the new government in place and thanks to the Digital India programme that promises inclusive growth, Acer expects to leverage the benefits of the expanding internet penetration in semi urban and rural regions of the country, the press release states.

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