SALT LAKE CITY, USA: Adobe Systems kick started the Adobe Digital Marketing Summit in Salt Lake City, USA. The summit witnessed participation from more than 5000 digital marketers, publishers, agencies and technologists with the organization making a number of important announcements, as well as new-fangled innovations in Adobe Marketing Cloud and strategic partnerships.
Adobe rolled out the latest technology breakthroughs in its Adobe Marketing Cloud, including the ability to do advanced real-time audience profiling, predictive marketing mix planning, and technology that seamlessly manages content across the Web and mobile apps. The company introduced fresh core services for Adobe Marketing Cloud, which span across Solutions and provide data, insights, context, profiles and more.
SAP AG and Adobe announced a global reseller agreement targeted at digital marketing and omni-channel commerce meant for enterprise clienteles. As a chunk of the global partnership, SAP plans to resell Adobe Marketing Cloud with the SAP HANA platform and the hybris Commerce Suite.
Adobe and SAP will invest marketing, sales and development resources in the partnership. The combination of digital marketing and commerce solutions from SAP and Adobe will be designed to help empower businesses to be able to analyze data across marketing channels and clientele touch points, deliver more relevant, contextual clientele experiences and ultimately to move one step closer to real-time customer engagement and drive better business results.