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Affle Aims Big at China On-boards Sam Li as New GM


The next-gen mobile platform company – Affle has on-boarded, Sam Li as their new General Manager for Greater China business. Affle has propelled ‘Mobile Audience as a Service (MAAS)’ platform in China in July, 2015 and its China business has been growing rapidly ever since. With Sam on board, Affle asserts to expand its mobile platform business in one of the fastest growing and the second largest mobile ad market globally.

Commenting on his appointment, Anuj Kumar, Co-founder & Managing Director, Affle said, “We are glad to welcome Sam to spearhead our business in China. Since the launch of Affle’s MAAS platform in China, some of the largest commerce and app companies have signed up for our platform. I am confident that with Sam on board, we will strengthen those partnerships and build out an even more solid local team. Greater China is a very strategic and high priority market for us. It is great to have Sam to lead it as he brings in a solid blend of leadership, technology, business and local market experience”

Sam brings board extensive and relevant experience of over 14 years in top global companies like Nokia & Rovio. With his significant mobile industry experience, Affle figures to grow its China business exponentially.

On his appointment, Sam Li, General Manager (China), Affle, said, “I am really excited to join Affle to drive its business in Greater China.  The mobile economy particularly in China is growing very rapidly and the mobile ad market is already estimated to be over USD 14billion. I find Affle’s unified technology platform approach to address this market very disruptive and am confident that we would very soon acquire significant market share in China, backed by our solid and evolving product portfolio, management focus and experienced global and local teams”


BiS Team

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