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Aircel inks first of its kind strategic alliance with ASKME to buttress SME segment


Aircel, India based mobile service source as well as ASKME, a local discovery platform aimed at delivering ‘Pay per lead’ generation plan through an operator billing system has entered into an exclusive partnership with ASKME.


In the case of India, there stand in excess of 48 million SMEs, contributing 8% to the economy’s GDP; literally arriving in the speed matching some freight train as a segment with colossal market potential. The avant-garde business lead generation service from its corresponding part will make available to SMEs the expediency to be able to pay only for the potential leads, in so doing assisting SMEs address the major challenge of upfront investment pumped in for snowballing businesses. Under the aegis of this partnership, ASKME will indorse the registered SMEs through its various channels in addition to Aircel affording easy lead payment solutions on SME prepaid or postpaid connections. Furthermore, registered SMEs will revel in the benefits of premium presence across mediums braced with quality lead generation as well as the flexibility to activate plus deactivate the service at the offing.

Speaking on this alliance, Anupam Vasudev, Chief Marketing Officer, Aircel, alleged that, “Aircel is delighted to be the first telecom operator to provide operator billing solution to the ever growing SME segment. Through this partnership with ASKME, we plan to enhance our enterprise business and offer the segment to grow their business through easy lead payment solutions. This partnership is an excellent amalgamation of ASKME’s robust reach in the SME segment and Aircel’s innovative offerings in the marketplace.”

Remarking on this partnership, Jaspreet Bindra, CEO, Getit Infomedia held that, “This is a first-of-its-kind partnership in India wherein a telco and an online business have come together to tap the SME market. We bring in over a decade of experience of working with SMEs and working with Aircel would definitely help us further enhance it. Under this partnership, we aim to cover the untapped SMEs through this unique model which has been customized keeping in mind the requirements of Indian SMEs. We hope that Pay-per-Lead model will ensure a fair revenue model for SMEs and create a trusted business ecosystem”.


Jawed Akhtar

A Journalist by interest and a Music Enthusiast by passion. Wedded to Mother Nature, Jawed indulges his aesthetics in travelling and reading books of varied genres. Having covered News stories for top Dailies in his formative years, that is, he is game for tryst with Technology at Techmagnifier.

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