Alcatel has joined hands with BrightPoint India Limited to focus on the growing Indian open smartphone market. As per the partnership Alcatel will control its complete range of smart and feature phones through the global leader in supply chain and wholesale mobility distributor – Bright-Point to distribute and market ALCATEL ONE TOUCH range of handsets across West and South India. This association will increase the presence of Alcatel smartphones. It will also expand the market for Alcatel and its products will be sold via multiple channels.
Commenting about the partnership, Steven Zhao, Country Manager APAC – India Business Unit said, “We are excited to be in Indian open market wherein “anything & everything can happen” platform is available on a very wide scale. And being partnered with BrightPoint will add to our strengths, support and deliver our business goal of becoming one of the top mobile brands in the country. Being confident with this partnership we are committed and will address the unmet demand of Indian customers looking for a globally established and innovative smartphone with exciting specs and features at an attractive price. Leveraging mutual strengths, we are poised to fully establish ourselves in India. The Indian mobility business has grown rapidly due to fast selling smartphones available at easy prices, and we are going to be a major part enhancing the variance and lifestyle of all.”
On the other hand, Felix Wong, President – APAC, Ingram Micro Mobility stated, “ALCATEL ONE TOUCH has a globally established reputation and thus, this strategic partnership adds immense value to BrightPoint’s India business. We are committed to provide the best distribution and marketing channels in order for them to achieve their business objectives. With a strong heritage of quality, innovation and leadership, we are confident that the open market strategy will establish ALCATEL ONE TOUCH products firmly in India.”