Alps Alpine entered into a license agreement relating to touch feedback technology for automotive input devices with Immersion in 2000 and has since developed, manufactured and marketed a variety of products.
Under the new joint collaboration agreement on product creation relating to HAPTIC technology, the two companies will work together to innovate products delivering enhanced operability and diversity by fusing Alps Alpine’s human-machine interface (HMI) technology in areas including touch input, illumination, graphics and sound with Immersion’s advanced software and control algorithms and other expertise.
Through a closer relationship with Immersion, Alps Alpine seeks crucial progress on improving the user experience of next-generation automobiles and new types of services characterized by the CASE domains – connected cars, autonomous driving, sharing and services, and electric vehicles – and Mobility-as-a-Service (MaaS).
The move will also spur further expansion of a product lineup born from synergies generated by business integration.
Immersion Corporation is the leading innovator of touch feedback technology, also known as haptics. The company provides technology solutions for creating immersive and realistic experiences that enhance digital interactions by engaging users’ sense of touch.
Immersion’s technology has been adopted in more than 3 billion digital devices, and provides haptics in mobile, automotive, gaming, medical and consumer electronics products. Immersion is headquartered in San Jose, California with offices worldwide.
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