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Amagi Helms Broadcasting to new level Commences Next-Gen Managed Playout Service


Faced with the challenge of delivering more content to an ever growing number of devices, today’s broadcasters need scalable, flexible, and cost-effective playout solutions cited K.A. Srinivasan, co-founder of Amagi in conjunction of launching a new managed playout service designed to simplify video content preparation, management, and delivery for broadcasters by leveraging cloud capabilities.

Integrating the end-to-end cloud-based service for content delivery, playout management, ingest, asset and archival management, quality control, traffic and scheduling, and 24/7 monitoring, broadcasters can startlingly increase workflow efficiency, reduce costs, and gain complete visibility of and control over their playout.

By deploying Amagi’s new cloud-based service for content delivery and playout management, broadcasters can speed up the origination and distribution of content to platforms and affiliates anywhere across the world.


  1. Based on a hybrid architecture consisting of cloud-management and edge-playout solutions.
  2. Enables content owners to move assets through fast file-transfer on the Internet, or transport content into the cloud infrastructure via portable storage methods.
  3. The next-gen playout service enables asset management on the cloud.
  4. Broadcasters can store and archive all necessary assets without requiring a large capital investment, as is the case with traditional asset management platforms.
  5. With built-in replication, the cloud is disaster-resistant and provides easy collaboration across multiple sites.
  6. Amagi’s cloud-based approach to asset management also provides broadcasters the ability to easily alter the content for VOD and OTT multiscreen delivery.
  7. Amagi’s new playout service provides highly scalable file-based automated quality control (QC) for all ingested assets on the cloud.

Srinivasan further adds that “Our next-generation cloud-based service transforms the way broadcasters handle video content, enabling them to distribute content more efficiently and cost-effectively on a global scale. Building on our successful CLOUDPORT infrastructure, we are now providing automated, technology-driven services, and a partner marketplace to provide a completely managed playout service to TV networks.”

Amagi’s managed playout service also includes advanced scheduling and traffic capabilities with real-time visibility through Amagi’s cloud UI. 24/7 monitoring is provided on all feeds originated through Amagi’s cloud-based playout service.

Amagi will showcase its complete technology offering at IBC2015 in Amsterdam, September 11th -15th, at stand 2.C23.


Niloy Banerjee

A generic movie-buff, passionate and professional with print journalism, serving editorial verticals on Technical and B2B segments, crude rover and writer on business happenings, spare time playing physical and digital forms of games; a love with philosophy is perennial as trying to archive pebbles from the ocean of literature. Lastly, a connoisseur in making and eating palatable cuisines.

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