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Amagi Simplify Broadcast Operation Launch Next-Gen Managed Playout Service


Amagi announces a new managed playout service leveraging cloud capabilities is known to simplify video content preparation, management, and delivery for broadcasters. Utilizing the end-to-end cloud-based service for content delivery, playout management, ingest, asset and archival management, quality control, traffic and scheduling, and 24/7 monitoring, broadcasters can dramatically increase workflow efficiency, reduce costs, and gain complete visibility of and control over their playout.

On the rolling out of the new service, K.A. Srinivasan, co-founder of Amagi said, “Faced with the challenge of delivering more content to an ever growing number of devices, today’s broadcasters need scalable, flexible, and cost-effective playout solutions.” “Our next-generation cloud-based service transforms the way broadcasters handle video content, enabling them to distribute content more efficiently and cost-effectively on a global scale. Building on our successful CLOUDPORT infrastructure, we are now providing automated, technology-driven services, and a partner marketplace to provide a completely managed playout service to TV networks.”

  • With this new cloud-based service for content delivery and playout management, broadcasters can accelerate the origination and distribution of content to platforms and affiliates anywhere across the world.
  • Based on a hybrid architecture consisting of cloud-management and edge-playout solutions, Amagi’s approach enables content owners to move assets through fast file-transfer on the Internet, or transport content into the cloud infrastructure via portable storage methods.
  • The assets are then automatically ingested and transcoded on the cloud into required formats, archiving the content as needed.
  • The service features an automated content ingest workflow with built-in heuristics to automatically prioritize assets scheduled for earlier playout, thereby ensuring smooth operations.

Amagi’s managed playout service also includes advanced scheduling and traffic capabilities with real-time visibility through Amagi’s cloud UI. 24/7 monitoring is provided on all feeds originated through Amagi’s cloud-based playout service.

Amagi will comprehensively showcase the offering at IBC2015 in Amsterdam, September 11th -15th, at stand 2.C23.


Niloy Banerjee

A generic movie-buff, passionate and professional with print journalism, serving editorial verticals on Technical and B2B segments, crude rover and writer on business happenings, spare time playing physical and digital forms of games; a love with philosophy is perennial as trying to archive pebbles from the ocean of literature. Lastly, a connoisseur in making and eating palatable cuisines.

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