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Amagi’s Cloud Solutions to Mutate B4U Television Network Services


Amagi settles a MOU with B4U Television Network India; to leverage a bountiful of end-to-end cloud-based playout services. Through its flagship channel playout platform, CLOUDPORT 2.0, Amagi’s services will include playout, 24/7 monitoring, conditional access, and measurement systems leveraging satellite distribution from AsiaSat, Asia’s premier satellite operator.

This adoption of cloud-based solutions signifies the growing adoption of cloud-based managed playout services by TV networks in India. It also demonstrates increasing adoption of the Amagi’s next-generation channel playout management services by TV networks worldwide to monetise their content delivery and distribution.

Sharing insights on the adoption, Sandeep Gupta, Chief Financial Officer, B4U Network said, Amagi’s playout services offer us improved flexibility, transparency, and channel control at very cost-effective rates. We are also delighted with the excellent technical support delivered by Amagi in transitioning from our earlier playout infrastructure in just under two months. With all our content assets on the cloud, we are in a position to efficiently expand to new geographies and target specific markets as the business demands. It also makes us future-ready, as Amagi’s platforms are extendable for content regionalization, ad monetization, and OTT platform integration.

Srividhya Srinivasan, co-founder, Amagi adds that CLOUDPORT is rapidly becoming the preferred platform of choice for channel playout and management as TV networks look to leverage new efficiencies available through virtualized playout models. “By supporting multisite workflows and collaboration, our CLOUDPORT platform dramatically enhances playout and distribution efficiencies for B4U Television Network India while enabling them to deliver a world-class entertainment experience to customers.

The content and playlist is contributed by B4U in Mumbai, India, and the United Kingdom, while playout is uplinked in Hong Kong via AsiaSat.


Niloy Banerjee

A generic movie-buff, passionate and professional with print journalism, serving editorial verticals on Technical and B2B segments, crude rover and writer on business happenings, spare time playing physical and digital forms of games; a love with philosophy is perennial as trying to archive pebbles from the ocean of literature. Lastly, a connoisseur in making and eating palatable cuisines.

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