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BIS TECHNOVATORS | Iottive Targets Healthcare Industries & Home Automation

RushabhIottive, a Gujarat based IoT startup offers a complete IoT solution, which includes mobile apps, embedded development and Cloud Development. Iottive’s mobile apps and solutions for iPhone, Android, Web applications help a large number of enterprises, companies and startups from PoC to Production ready products. The company caters various clients from fitness, healthcare, building & home automation, wearables, automotive, asset tracking, and centralized & integrated system controls industry. During a chat with Nitisha from BISinfotech, Rushabh Champaneri, Founder & Managing Director, Iottive shares the ahead strategies and its upcoming projects.

1. Please explain Iottive and how it defines itself different from other IoT companies?

Iottive mainly provides mobile application development services & embedded services. Our expertise lies in building iOS and Android applications, Bluetooth Applications, IoT Applications, iBeacon Applications, Hardware, and firmware development. I started this company back in 2016 with the vision to provide excellent services and products in areas of IoT. Iottive is focused on IoT Apps only and that makes us expertise in this field and different from other companies.

2. What are your latest products and how is it going to impact the IoT industry?

Iottive is expanding its services in different industries where things were not connected with internet previously. We recently helped many healthcare startups to integrate different medical devices with an application. This helps doctors and patients to remotely monitor different vitals.

3. Which sectors are your pivotal focus and Indian market strategies?

We are helping customers from different industries like fitness, healthcare, building & home automation, wearables, automotive, asset tracking, centralized & integrated system controls. A study highlighted that by the end of 2019, India had 200-250 Million connected devices. Iottive estimates that this number will grow tenfold to touch 2 Billion devices by 2021, signaling the exponential market growth in the next few years. In fact, IoT adoption has exploded in the last 3 years, with enterprises spending billions of dollars in testing and deploying several IoT use cases. Iottive is looking to expand its service business for Indian Startups and Enterprises to help them to connect devices with internet.

4. Apart from India, which market are you looking for in future?

Our services are already being served in 30+ countries and we are expanding to more. Our major customers are based out of USA, Canada, London, Ireland & Norway.

5. What kind of challenges and scope do you see in your respective industry?

While working with hardware we face many challenges. One of the major problem is not having right components easily available in India, importing them from out of India creates more delay, custom clearance and additional duties are one of the major issue.

6. How has been the growth of business in the year 2020? What will be your marketing strategy for the year 2021?

As most of the countries were affected by Covid-19 and were majorly in lockdown, business was affected in year 2020. In percentage, I can see we were 30% less to achieve our target in 2020. In 2021, we are more focusing on Healthcare Industries & Home automation as these two sectors are high in demand.

7. Your upcoming project?

We are planning to expand our services in UI/UX, Quality Assurance, Embedded Hardware & Firmware developments.

8. Lastly major trends you see catapulting and dominating the IoT technology in coming time?

Following industries will highly depends on IoT Technology;

  • HealthCare
  • Home Automation
  • Asset Tracking


Nitisha Dubey

I am a Journalist with a post graduate degree in Journalism & Mass Communication. I love reading non-fiction books, exploring different destinations and varieties of cuisines. Biographies and historical movies are few favourites.

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