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Analog Devices, Arrow Electronics inks Strategic Global Distribution Channel Partner

Analog Devices and Arrow Electronics

Analog Devices new agreement will leverage Arrow Electronics technical sales and marketing, full product lifecycle solutions and logistics services expertise 

Analog Devices announces that it has selected Arrow Electronics as its global strategic distribution channel partner. ADI will desert its current regional partner and will employ Arrow as its sole global distribution channel partner.

The strategic move is sought to enable a deeper level of support and greater breadth of services for ADI’s customers. It will also leverage new and simplified structure pinning a strong, focused channel team, and draw on a comprehensive suite of end-to-end support services ranging from design and prototyping to logistics support.

“Analog Devices continues to invest on behalf of our customers, including expanding our direct sales team and, today, strengthening our channel operations by deepening our engagement with Arrow,” said Martin Cotter, senior vice president, Worldwide Sales and Digital Marketing, Analog Devices.  “Arrow’s impressive ecosystem of technical sales and marketing, full product lifecycle solutions and logistics services enables ADI to transform its channel strategy from a transactional focus to a strategic one.  We are excited about the possibilities of this closer relationship for all of our customers.”

Arrow Electronics  has been a key channel partner for ADI for decades. Under which it has rendered specialized services and expertise ranging from global supply chain and logistics support to full product lifecycle design and production  for ADI’s extensive portfolio of high-performance analog products, including data converter, signal conditioning, RF and microwave, power, DSP, and sensor ICs.

“Arrow has enjoyed a long and successful relationship with Analog Devices, and we’re excited to see the innovative new technologies our enhanced collaboration will bring to market,” said Andy King, president of Arrow’s global components business. “Working together, our two companies can leverage the breadth and depth of ADI’s product portfolio and Arrow’s end-to-end, full-product-lifecycle capabilities to help solve our customers’ biggest analog and mixed-signal challenges, including those in the burgeoning Internet of Things market.”

Web: Analog, Fiveyearsout

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