RESTON, USA: Apple rated as the primary smartphone manufacturer buttressed with 41.6 percent OEM market share, whereas Google Android led as the #1 smartphone platform with 51.7 percent platform market cut. Google Sites were graded as the top mobile media property, while Facebook was the top individual app. The released data courtesy, comScore MobiLens and Mobile Metrix, reports these key trends in the U.S. smartphone industry for January, fiscal 2014.
Smartphone OEM Market Cut
159.8 million People in the U.S. owned smartphones (66.8 percent mobile market penetration) in the course of the three months ending in January, up 7 percent since October.
Apple rated as the top OEM with 41.6 percent of U.S. smartphone subscribers (up 1 percentage point from October). Samsung ranked second with 26.7 percent market share (up 1.3 percentage points), followed by LG with 6.9 percent (up 0.3 percentage points), Motorola with 6.4 percent and HTC with 5.4 percent.
Smartphone Platform Market Cut
Android ranked as the top smartphone platform in January with 51.7 percent market share, followed by Apple with 41.6 percent (up 1 percentage point), BlackBerry with 3.1 percent, Microsoft with 3.2 percent and Symbian with 0.2 percent.
Top Smartphone Properties & Apps
Google Sites ranked as the top web property on smartphones, reaching 89.4 percent of the mobile media audience (mobile browsing and app usage), followed by Facebook (86.6 percent), Yahoo Sites (86.2 percent) and Amazon Sites (69 percent).
Facebook ranked as the top smartphone app, reaching 77.6 percent of the app audience, followed by Google Play (52.4 percent), YouTube (49.7 percent) and Google Search (48.9 percent).