Anurag Patnaik joins Vserv.mobi as Vice President – Product

Vserv.mobi has appointed Anurag Patnaik as Senior Vice President – Product. He brings along 17 years of multi-disciplinary experience across digital advertising, mobile, media & big data. He will be responsible for fostering the growth of the company and will be guiding the making of award winning mobile solutions.

Dippak Khurana, CEO & Co-founder, Vserv.mobi said, “Anurag joins the Vserv team at a stage where we are scaling up to catapult into our next growth phase. As a company, we continue to focus on fast paced innovation by infusing data and predictive analytics to create game changing mobile marketing solutions. This is primarily to engage the next billion users in the emerging markets, propelling the mobile advertising industry. His unique global experience in dealing with digital products combined with our expertise will accelerate our scalability to make us stay ahead of the curve.”

Commenting on this new beginning, Anurag Patnaik, SVP – Product, Vserv.mobi said “I was impressed with how Dippak Khurana and Ashay Padwal’s astute leadership has built Vserv into a strong multi-product organisation serving the emerging markets, in a very short period of time. I have always believed in the untapped potential of the mobile medium in the emerging markets and I am glad to be part of this team that shares the same vision.”

Anurag has also contributed to 19 patents in the areas of advertising, proactive business intelligence, telephony/IVR and mobile data. Prior to joining Versv.mobi he has been associated with Nielsen/McKinsey Co., OpenWave Inc., Yahoo! and Disney and many others.