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APAC PC market performance dull for eighth consecutive quarter in 1Q14: IDC


IDC’s preliminary results demonstrate that the Asia/Pacific (excluding Japan) PC market waned 8 percent sequentially and 11 percent year-on-year in Fiscal 2014 Q1 to stretch 23.8 million units, coming in marginally lower than IDC’s initial forecasts. Elections in some of the bigger markets contributed to the region’s overall decline.

In India, an ongoing large education project was postponed due to the upcoming elections, shaving off about half a million units from the commercial PC segment. In Thailand, political unrest continued to have an adverse impact on the economy, while in Indonesia, government funds were diverted in the run-up to the elections, resulting in lower commercial spending in PCs there this quarter.

“However, as these markets stabilise after the elections, IDC expects commercial activity to resume in the second half as a result of pent-up demand,” states Handoko Andi, Research Manager for Client Devices at IDC Asia/Pacific.

Supplementing that – “On the consumer side, ongoing distractions from smartphones and tablets as well as cautious channel intake impacted most markets in the region, especially in South East Asia.”

Lenovo retained the top spot despite a sequential drop in many markets in the region together with China, where the vendor, due to Chinese New Year festivities, did fewer commercial shipments than usual.

Dell from its end retained the second spot and continued to be ahead of HP for a second consecutive quarter, as the latter was impacted in key markets like China and India.

ASUS replaced Acer at the fourth spot. Whereas, China contributed the most to ASUS’ share gain in the region as the vendor had a healthy channel inventory and did well in the consumer space with attractive entry-level product lines.


Jawed Akhtar

A Journalist by interest and a Music Enthusiast by passion. Wedded to Mother Nature, Jawed indulges his aesthetics in travelling and reading books of varied genres. Having covered News stories for top Dailies in his formative years, that is, he is game for tryst with Technology at Techmagnifier.

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