APC Becomes Tektronix Authorised Channel Partner
Tektronix customers in the UK and Ireland will now benefit from greater access to test and measurement solutions for their applications, with APC and MDL having the ability to sell the full portfolio of Tektronix and Keithley products.
Tektronix has signed an agreement with APC Technology Group plc, Rochester, UK, and its subsidiary MDL Technologies Ltd, appointing them as an authorized channel partner for the UK and Ireland.
Tektronix customers in the UK and Ireland will now benefit from greater access to test and measurement solutions for their applications, with APC and MDL having the ability to sell the full portfolio of Tektronix and Keithley products.
“We are very excited to have APC Technology Group as a partner and with the combined strengths of APC and Tektronix, we will be even better positioned to serve our customers,” said Niclas Olsson, Sales Director North EMEA at Tektronix. “Working with APC allows us to position the Tektronix and Keithley brands strongly in the UK and Ireland. This announcement also aligns with Tektronix’s continued focus on providing world-class support, as well as excellent product and technical knowledge for our customers.”
“Tektronix is an engineer-for-the-engineer company. Our experts are here to understand the design and test requirements of our customers deeply, allowing us to bring solutions that help accelerate our customers’ innovations to market faster, from research and design, through to the launch of their innovations into the market.”
“This partnership offers Tektronix a unique opportunity to strengthen and expand our sales network. APC has long been established as one of the leading test and measurement distributors in the UK and we are very much looking forward to working together,” says Nick Tarling, Tektronix Distribution Account Manager UK/IRL/BENELUX.
Hodgson, CEO of APC Technology Group, adds: “As a distributor and sourcing specialist of electronics components and systems, our test and measurement equipment portfolio forms a natural extension to our broader product offering. Across our group we have decades of technical, engineer-to-engineer expertise; both within APC’s test and measurement team, our calibration lab and within our subsidiary MDL Technologies.”
Mark Lucock, Managing Director of MDL, said: “We see Tektronix’s excellent testing solutions around CAN bus, automotive ethernet, SENT sensor bus, electronic warfare and EMC testing as being of huge interest to our customers and complementary to the Group’s existing portfolio of solutions. Both APC and MDL are delighted to be working with the Tektronix team and look forward to showcasing their products to our customers.”
Tektronix has confirmed its continued commitment to working closely with all of its existing sales partners in the UK and Ireland.