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Arrow, ROOQ Team to Innovate Sports Tracking

Arrow Electronics and ROOQ, an innovator in sports measurement and analytics technology, have partnered to create the ROOQ BOX, a sensor technology that enables boxers to monitor and review their performance using data that was previously only available under laboratory conditions.

ArrowROOQ BOX comprises a pair of sensors worn within a strap on each wrist. The sensors record the movements made during boxing activity.

“This successful collaboration with ROOQ is a perfect example of how expert teams join forces and overcome difficult entrepreneurial challenges together,” said Martin Bielesch, President of Arrow’s components business in EMEA. “Arrow’s technical and logistical services enabled ROOQ to focus and execute on its leading competencies in delivering a completely new way of capturing diagnostic data in boxing.”

This experience reaches the highest level: ROOQ’s chief sports officer, Henry Maske, is an Olympic boxing champion (gold medal, Seoul 1988) and professional world champion (1993 to 1996).

Henry Maske sees many advantages in the cooperation between the two companies. “Arrow is a reliable and solution-oriented partner for us. We benefit from their immense experience as well as from their excellent global network.”

Boxing is just the beginning. The training diagnostics technology is universally applicable. Ralf Rüttgers, founder and CEO at ROOQ, is convinced that the application areas of ROOQ are manifold. He said, “Further development and transfer to the fitness market and other related sports, as well as used in the industrial sector, are all possible. Areas such as prevention, safety and health, will play a role in our future training analysis.”

The data is then analyzed in the accompanying ROOQ app and cloud using machine learning algorithms to provide a precise record of the session.

Using this information, boxers and trainers can create a detailed picture of the training session including punch count, punch speeds, variability and punch force.

The data delivered by the sensor technology, which was inaccessible to athletes until now, provides an invaluable tool to help boxers monitor and improve their performance.

This information can be shared with their coaches. In developing the system, ROOQ has drawn on a wide range of experience from within its team including data, software, hardware and firmware specialists, sports scientists and mathematicians as well as boxers and coaches.

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Aishwarya Saxena

A book geek, with creative mind, an electronics degree, and zealous for writing.Creativity is the one thing in her opinion which drove her to enter into editing field. Allured towards south Indian cuisine and culture, love to discover new cultures and their customs. Relishes in discovering new music genres.

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