Is Apple taking a strategic and discreet step towards Autonomous Cars and Virtual Reality (VR)? The company has strong protocol of exercising hush-hush projects. Though, Tech-Thinkers and Tech bloggers like me keeps a hawk-eye on this Tech giants activities. To boost my speculation further reports come-in saying that Apple is planning to procure the UK-based Imagination Technologies, which already develops the graphics processor units (GPUs) for Apple’s iPhone chips.
While the company asserted saying the reports is baseless and unconfirmed, a statement from the Apple said “We had some discussions with Imagination, but we do not plan to make an offer for the company at this time.” Apple is already a minority shareholder in Imagination Technologies with an approximate 10% stake in the company.
Imagination technologies and Apple has been working closely for quite some time for PowerVR GPUs that Apple uses in its A-series “system on a chip.” These A-series chips first started showing up in the iPhone 4. Because the tight integration of the PowerVR GPU with the other parts of its system on a chip is critical, it would make sense for Apple to want more control over it.
Apple has thrown concern on taking complete control of the components integrated into its devices – from design, chip system and the color of phones.
On the verge of last year, the tech giant has made strategic changes into its leadership team as the company promoted the head of its chip division, Johny Srouji, to its executive team as senior vice president for hardware, who now reports Apple CEO Tim Cook.
Apple has been ramping up its chip capabilities for years. In 2008, it acquired chip startup PA Semi. The talent from that company eventually led to Apple building its own CPU cores. Apple has also opened up a laboratory for developing LCD and OLED screen technology in Taiwan.
Apple also recently paid $18.2 million for a 70,000-square-foot chip fab in San Jose which stands adjacent to its rival Samsung Semiconductor.