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ASUS &Waves Audio for Tactical Liaison: Gives Premium Sound Know-how


New DelhiASUS, a leading enterprise in the new digital era, came together with Waves, a leading provider of audio DSP for the professional and consumer markets and recipient of a Technical GRAMMY award, have recently announced an expanded relationship which will bring a new level of premium sound quality to ASUS consumer electronic products. This agreement will incorporate Waves MaxxAudio Master processing into all ASUS products that feature ASUS SonicMaster audio technology.


As the driving engine of ASUS SonicMaster, MaxxAudio Master processing, equipped with its superior performance characteristics, will go on to enhance the clarity and depth of the user’s listening experience, whether enjoying a game, multimedia selection of music and movies, or for that matter as regards online communication purposes.

 “Ongoing developments in multimedia and entertainment applications increasingly push the capabilities of our devices,” reportedly said Henry Huang, Director of ASUS Golden Ears Team. “We are certain that this strategic implementation of Waves’ embedded technologies will provide a new level of satisfaction to the ASUS user experience.”

“ASUS is well known for groundbreaking products, its innovative designs deserve innovative audio technology to match,” reportedly stated Tomer Elbaz, Executive Vice President, Waves Consumer Division. Adding that “ASUS Golden Ears Team makes an exceptional use of MaxxAudio professional sound technologies to create a unique, premium audio experience. Thanks to this winning combination, ASUS users, whether working with a mobile device or a high-end workstation, can expect best-in-class sound quality.”


Jawed Akhtar

A Journalist by interest and a Music Enthusiast by passion. Wedded to Mother Nature, Jawed indulges his aesthetics in travelling and reading books of varied genres. Having covered News stories for top Dailies in his formative years, that is, he is game for tryst with Technology at Techmagnifier.

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