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Automotive Transformation Group Acquires SalesMaster

Automotive Transformation Group has successfully completed the acquisition of leading automotive industry software supplier SalesMaster.

Automotive Treansport
Christian Erlandson, CEO, Automotive Transformation Group

With it, the Group has further underlined its intent to be a key player in the global automotive digital retail landscape.

Commenting on the acquisition, Giles Smith, Chief Product Officer, Automotive Transformation Group, said, “We already had an excellent working relationship with the team at SalesMaster, having collaborated on a series of successful, leading-edge GForces client projects. They are true industry vehicle data specialists who have worked in a dealer sales environment and therefore understand the complexities of managing various data sources for both new and used vehicles. Their digital know-how and client base are an ideal fit.”

Christian Erlandson, CEO, Automotive Transformation Group added, “I’m delighted to welcome the whole SalesMaster team into the Automotive Transformation Group family. They will be instrumental in furthering our overall commercial strategy, as we create something truly unique in the automotive digital retail space.”

SalesMaster CEO, Chris Stott, commented, “We’ve been on a huge growth journey over the last 11 years and this latest stage is our most exciting yet. We’re delighted to become a part of the Automotive Transformation Group and look forward to a great international future together in the years ahead.”

Connecting consumers and vehicles, automotive e-commerce has thrived and accelerated in light of the COVID-19 pandemic, when many dealerships were closed around the globe. Having a strong online retail presence, from taking online deposits through to fully end-to-end transactions, has become a prerequisite, along with seamless and integrated back-office systems.

The Automotive Transformation Group came to market earlier this month to drive such digitalization even further, by revolutionizing the entire vehicle sales process, with a focus on offering the industry’s first global and scalable solution for automated vehicle lifecycle management.

Bringing SalesMaster into the Automotive Transformation Group, specifically under its GForces brand, will enhance its ability to support its customers embracing the opportunities available through the delivery of a truly omnichannel consumer journey.

With a focus on new vehicles, data quality and operational sales efficiencies, the tools will enable retailers and OEMs to work smarter by consuming multiple data feeds into a single, simple interface, saving both time and money.


Aishwarya Saxena

A book geek, with creative mind, an electronics degree, and zealous for writing.Creativity is the one thing in her opinion which drove her to enter into editing field. Allured towards south Indian cuisine and culture, love to discover new cultures and their customs. Relishes in discovering new music genres.

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