Avnet announced the internal promotion of Jessica Daughetee to chief marketing officer (CMO), reporting to MaryAnn Miller, chief administrative officer (CAO). Daughetee has most recently served as vice president of global content, marketing, and media.
Under the new role, Daughetee will be responsible for overseeing the strategy, planning, and development of Avnet’s global marketing initiatives including advertising, branding, communications, content, creative services, digital strategies, events, press relations, social media, and web. She brings more than 20 years’ experience across the marketing and communications spectrum to the CMO role.
MaryAnn Miller, chief administrative officer, Avnet, commented, “I’m so pleased to announce the promotion of one of our own top women leaders to this important position. As CMO, Jessica will continue to drive awareness for the differentiated value of Avnet’s ecosystem and demand for Avnet’s solutions.”
Jessica joined Avnet in 2016 as vice president of digital marketing, responsible for leading the development and deployment of the global digital strategy and marketing communications. Prior to joining Avnet, she held several diverse senior-level marketing and communications positions at three top Fortune 500 companies, including Intel. There, one of the areas she was responsible for overseeing was the Intel Inside Program. She transformed the program to achieve increased marketing return on investment (MROI) by influencing and aligning partner investments to Intel’s business priorities and significantly expanded Intel’s global marketing reach to 169 countries.
“Jessica has a talent for creatively tackling business challenges through smart strategy and a unique ability to translate that into action to drive measurable impact across our global business,” added Avent CEO, Bill Amelio.
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