BenQ has once again bagged the position of the number 1 player in the Indian Projector Market with 25% market share in Q2 FY14 according to a report published by the consulting firm Futuresource Consulting. The company has increased its market by 5% as compared to last year. The projector segment witnessed the existence of 15 brands accounting for 95% of all sales made. Amongst all the existing competition BenQ managed to increase 35% in projector volume YoY for Q2, 2014 and BenQ has increased its stretch its lead over its rival where in the second placed brand has 10% lower market share than BenQ.
Speaking about this achievement, Rajeev Singh, Country Head and General Manager, BenQ India said, “We are by far the biggest brand in the projector space in India. This achievement puts BenQ forward as one of the most accepted brands in the projector industry. With strong focus on education vertical we will continue to innovate with our short throw and interactive projector solutions in India. I would like to extend my heartiest congratulation to all our valued customers, channel partners & team who have contributed to the growth of the company in the market.”
The revenue of the company has increased more than 30% in 2013 as compared to 2012. Moreover, the education vertical BenQ enjoys a market shares of more than 50% in the projector category. Talking about the growth strategy, Singh added, “We will continue to focus on Enterprise, Education and Home segments in 2014-15. For the enterprise segment we are planning to launch a new range of wireless projectors to offer high functionality and ease of use. For the home entertainment we are bringing range of wireless Full HD projector which can convert your living room into a cinema in a jiffy.”