BenQ Corporation, a Taiwanese multi-national company that sells and markets consumer electronics, computing and communications devices under the “BenQ” brand name is once again rated as the No.1 player in the Indian Projector Market with 19.11 % market share as per the report released by Futuresource Consulting for the year 2014.
Other than Projectors, BenQ sells and markets technology products that include TFT LCD monitors, digital cameras, and mobile computing devices.
As stated in the report, Indian Projector market is extremely fragmented with more than 20 MNC brands presently operating. As estimated by Futuresource Consulting, in 2014, projector market in India has grown by 8% in volume Year-on-Year in 2014 with a total unit sale of 232K projectors.
The firm has also emerged as a leader in SVGA Projector segment with 27.4% market share and Short Throw Projectors segment with 53.7% market share.
Rajeev Singh, Country Head and General Manager, BenQ India said, “It gives us immense pleasure to announce that once again BenQ has retained its No.1 position in the Projectors category along with growing the market share to over 19%. This is a result of BenQ’s strong focus on innovation and Research & Development. I would like to extend my heartiest congratulation to all our valued customers, channel partners & team who have contributed to the growth of the company in the market.”
Adding on the growth strategy Mr. Singh further commented “As we move forward, BenQ will continue to focus on Home Entertainment segment through our living room Video projectors while reinforcing our leadership position in Education though our wide range of Short Throw & Ultra Short Throw and XGA projectors. This year, we have set-up a goal of retaining our market leadership with 25% market share in India.”
For those who are unaware, Futuresource Consulting covers market research in fields like Consumer Electronics, Entertainment Content & Delivery, Education Technology, Print & Imaging & Professional Display Technologies and is widely acknowledged as one of the industry standards.