BenQ, a leading player in projector and monitor market has announced its tie-up with Iris computers, one of the leading domestic IT distribution companies in India as their national distributor. With this partnership, Iris Computers is allowed to distribute the entire range of projectors and monitors by BenQ India.
Iris has it’s headquarter in New Delhi with over 35 billing locations across countries. It has full-fledged offices with sales, operations and finance teams to support channel partners in fulfilling their customer orders.
Its channel base comprises of 2500 channel partners, aggregators, regional distributors & large SI partners to whom they supply high-end technological products to passive networking solutions. Iris’s essential proficiencies in distribution include swift logistics, resourcefully monitored Inventory management, flexible credit financing for dealers, a national channel reach, and a good reseller account management system.
Speaking on the association, Vishal Sopory, CEO, Iris Computers Ltd said “It is an honour to partner with a global brand in digital lifestyle space like BenQ in India. This association is surely going to be beneficial for both of us. Our market penetration strategy and BenQ’s solutions forms a perfect blend to cater the wider consumer and corporate technology market. We look forward to a long and enriching relationship with BenQ”
Rajeev Singh, MD, BenQ India said, “Iris Computers has a wide knowledge, network and an in- depth understanding of both consumer and B2B technology market. We are confident that their rich background in the industry and an exceptional distribution reach will help us strengthen our goal of increased market penetration in the year 2015. We look forward for a mutually rewarding strategic relationship for both the companies”.
As per the Future Source Consulting Report 2014, BenQ India has continued its leadership position in projector segment with more than 19% market share. The firm has also shown significant growth in the large size monitor segment with more than 53% market share.