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Big Retail Company Choose IBM Cloud to Revamp Business Growth


IBM announces that a major retail company has selected IBM Cloud to ensure seamless operation of business processes and tap their growth.

IBM will enable Chumbak to significantly improve management efficiency of critical data across multiple locations. As part of the agreement, Chumbak will host and run their enterprise resource planning (ERP) applications on IBM Cloud.

In a plan to expand its business forms, Chumbak needed an IT infrastructure that could scale up adequately, and propel the critical applications necessary for such growth. Among the decision factors used to evaluate the options, one of the main requirements was seamless integration with the ERP being deployed. Cost effectiveness and performance efficiency rounded off the top three considerations posted by the business requirements.

“Over the last five years, Chumbak has grown over 300 percent year on year. As we plan to scale our presence both online and offline, we wanted a technology partner who could support us over the next phase of our hyper growth,” said Rajath Kedilaya, CIO, Chumbak. “The IBM Cloud Infrastructure as a Service, with its unique combination of virtual and bare metal features, has helped us streamline our operations seamlessly.”

“While evaluating the IT partner for our requirement, we considered Microsoft Azure and AWS as well. But in the process we realized that IBM Cloud offered the most cost effective solution and could be deployed and integrated seamlessly with our ERP infrastructure. Also, the bare metal feature is a unique offering that provides on-demand access to the right resources for the right workloads” Rajath added.

“Today, enterprises require their IT infrastructure to enable them to enhance business performance, spur innovation and get better insights into complex supply chains and distributed development environment. Chumbak also required a holistic approach to manage their IT infrastructure. IBM not only proved to be the IT backbone of the organization but also reduced Chumbak’s overall IT services costs significantly” said Vivek Malhotra, Cloud Leader, IBM India/SA. 

Chumbak is a well-known retail company with wide range of products across an assortment of apparel, home and accessories. The company runs over 40 stores across India and also has large format flagship stores in six cities.

IBM Cloud delivers fast, easy and automated access to public, private and hybrid cloud services to help clients digitally transform.

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Niloy Banerjee

A generic movie-buff, passionate and professional with print journalism, serving editorial verticals on Technical and B2B segments, crude rover and writer on business happenings, spare time playing physical and digital forms of games; a love with philosophy is perennial as trying to archive pebbles from the ocean of literature. Lastly, a connoisseur in making and eating palatable cuisines.

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