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BlackBerry goes all guns blazing at Mobile World Congress 2014

BlackBerryEmploying feedback from its passionate QWERTY patrons the world across, BlackBerry unveiled a new-fangled flagship smartphone designed to deliver its full and distinctive QWERTY experience on BlackBerry 10. The novel BlackBerry Q20 smartphone will feature the familiar and classic ‘Menu‘, ‘Back‘, ‘Send‘ and ‘End‘ buttons and the integrated trackpad to enable the fast efficient navigation and one-handed use that has ingratiated the brand to its QWERTY customers.

“In my first 90 days on the job, I consistently heard from our ardent BlackBerry customers that the hard buttons and trackpad are an essential part of the BlackBerry QWERTY experience, that made their BlackBerry smartphone their go-to productivity tool. I want these customers to know that we heard them, and this new smartphone will be for them,” said John Chen, Executive Chairman and CEO at BlackBerry. Supplementing that – “Today, we’re delighted to announce the new BlackBerry Q20 smartphone, which is designed to give you the distinct experience, that every BlackBerry QWERTY loyalist and high-productivity business customer absolutely loves. With the BlackBerry Q20 smartphone, you’ll get the familiar hard buttons and trackpad that you want, along with the best email service, the best keyboard experience and the best battery life possible.”

At the Mobile World Congress in Barcelona, BlackBerry also introduced its Z3 smartphone – the all-touch BlackBerry 10 smartphone designed for customers in Indonesia. The 5″ smartphone will come with the latest BlackBerry 10 OS, version 10.2.1. The BlackBerry Z3 is the first product to emerge from the Company’s strategic partnership with Foxconn.

On the enterprise front too, BlackBerry made some significant announcements. Along with the fresh smartphone models, it went on to announce enterprise solutions and partnerships to enable enterprises and individuals to maximise their productivity, communication and collaboration.

“We have engineered a new strategy to stabilise the company and restore our customers’ confidence in BlackBerry,” alleged Chen. Furthering that – “The announcements made during Mobile World Congress demonstrate that BlackBerry is looking to the future and bringing solutions to market that matter most to our customers. These secure solutions emphasise our strengths in enterprise mobility, while empowering end users to become more productive with technologies that drive communications and collaboration.”

New services takes account of the next generation of BlackBerry Enterprise Service (BES), BES12, that will enable organisations to be able to develop enterprise-grade applications that are quickly deployed to BlackBerry smartphones and other mobile devices. The BES12 platform will offer backward and future compatibility, unifying BES10 and BES5 on to one platform.

A new EZ Pass program will enable a free migration path for customers to move from BES and other MDM platforms to BES10. For existing BlackBerry customers, the EZ Pass program will match any active existing on-premise BES license and any active license customers may have from other MDM vendors with a corresponding Silver BES10 perpetual license.

eBBM Suite is an innovative family of products and services that work with BlackBerry smartphones and BES and BES10 to provide enterprise-class mobile messaging that from its barrio brings together the core strengths of BBM with features and capabilities aimed at enterprises. BBM Protected will be the first solution offered in the new eBBM Suite.

BlackBerry also announced that the company was securing mobile communication for more than 80,000 enterprises – Daimler AG and Airbus Group being the latest to adopt BES10 and BB10 smartphones.

And for those waiting for a smart watch from BlackBerry, don’t hold your breath. “I don’t have a plan for wearables, at least not yet,” Chen purported.

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Jawed Akhtar

A Journalist by interest and a Music Enthusiast by passion. Wedded to Mother Nature, Jawed indulges his aesthetics in travelling and reading books of varied genres. Having covered News stories for top Dailies in his formative years, that is, he is game for tryst with Technology at Techmagnifier.

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