Bosch SDS, Rightware to Improve Automotive User Experience
The partnership will combine HMI services using the Kanzi toolchain and Bosch HMI Center of Excellence’s engineering and global delivery capabilities.
Bosch SDS has partnered with Rightware to enable Automotive OEMs to rapidly design and realize next-generation user experiences.
The partnership will combine HMI services using the Kanzi toolchain and Bosch HMI Center of Excellence’s engineering and global delivery capabilities.
Speaking about the partnership, Andreas Wolter, Regional Sales Head – Europe, Bosch SDS said, “We are excited about this partnership with Rightware and the opportunity to enhance user experience and solidify the automotive vision. The relationship between humans and machines is constantly evolving. Companies are finding ways to effectively use engineering discipline with human experience and develop UX to bring out creative and intuitive applications. This partnership will enable us to co-create solutions and help the OEMs deliver a superior competitive edge in the rapidly growing market. Bosch SDS has deep expertise in supporting customers globally and talking about this strategic move, we look forward to establishing a new standard for the automotive industry.”
“Bosch SDS is a welcome addition to our vibrant ecosystem. This partnership will help automakers improve the customer experience with highly customized user interfaces,” said Derek Sellin, Vice President of Marketing and Head of The Kanzi Partner Program, Rightware. “As an early adopter of Kanzi One, the all-in-one HMI toolchain for the advanced intelligent cockpit, Bosch SDS is well equipped to harness its expertise in UX and HMI software engineering to ensure automotive brands stand out with their Signature UI.”
The Bosch HMI CoE has rich experience in UX and HMI software engineering for multiple domains – automotive instrument clusters, infotainment systems, convergence systems, HUD, RSE systems in the cockpit and other multimedia products for premium OEMs worldwide.
The partnership with Rightware will position Bosch HMI CoE to cater to the multi-billion global automotive HMI market which is projected to continue its growth trajectory.
Boschh HMI Center of Excellence will provide end-to-end UX/HMI for developing Intuitive and Natural User Experiences for various Bosch business units and global clients.
This partnership will enable Bosch SDS to use Rightware’s Kanzi toolchain to design and engineer automotive HMI-UX projects.
Launched in 2021 as an independent unit, Bosch Software, and Digital Solutions provides solutions & services to BGSW’s growing base of non-Bosch customers.
