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Brillio acquires Marketelligent to expand advanced analytics skills

Brillio

Brillio has revealed that it has acquired Marketelligent the advanced analytics solutions provider. This move will enable Brillio to incorporate Marketelligent’s 100 employees into Brillio’s Analytics Practice to provide sophisticated analysis and detailed interpretation of data to improve business performance across consumer-focused industries including Banking, CPG, Retail, Telecom, Energy and Media.

Speaking about the acquisition, Raj Mamodia, CEO, Brillio, said, “We are proud to announce our acquisition of Marketelligent, an industry leader in advanced analytics. Today, companies are faced with substantial challenges as it relates to data. First, the unprecedented growth in useful data combined with the need for integrated software and the technology platforms to make sense of the data is in itself overwhelming.  Additionally, there is a significant shortage of skills – both in business and IT – with the expertise required to frame the right questions and find the most relevant answers from the data. And finally, there are cross-functional concerns between IT and business which creates a significant delay in the availability of actionable insights. With Marketelligent onboard, Brillio will address these challenges holistically by offering a combination of services and IP, both on the business and IT side, to drive competitive advantage for our clients.”

On the other hand, Roy Cherian, co-founder and CEO, Marketelligent, said “The Brillio and Marketelligent portfolio of solutions will facilitate the elevation of predictive analytics to new levels, creating a stronger platform designed to deliver innovation and business growth. We are pleased that in addition to our deep advanced analytics services enabled by business sense, we will be able to offer to our customers Brillio’s digital transformation capabilities in areas such as digital consulting, big data and cloud.”

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Heena Gupta

A reader at heart, this girl loves to express through writing. Her ears perk up as soon as she senses any tech molecule in the air. With the ability to use and navigate typical technologies she becomes a complete tech enthusiast. This post graduate in Mass Communication lives in the world of gadgets. Fiction, history and cartoons keep her busy in the free time. Her urge to grow mixed with excellent writing skills forces us to have her as a part of our workforce.

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