Brocade has appointed Srikanth Natarajan as the director of Channels and Alliances for India and South Asian Association for Regional Cooperation (SAARC). Natarajan will be responsible for building Brocade’s channel market strategy, creating channel engagement operations, driving partner enablement and partner recruitment, and reaching business development.
He will be based in Bengaluru, and report to Edgar Dias, Brocade’s Regional Director for India and participating countries in the SAARC.
The role will cover Brocade’s portfolio across SAN, Campus Networks, Ethernet Fabrics, SDN and NFV. Natarajan was most recently in a sales leadership role at Dimension Data India.
Srikanth Natarajan Work Experience:
- Natarajan is an enterprising sales business leader
- Having 25 years of experience in the IT industry in India and Asia Pacific
- He offers the knowledge and experience of many capacities of sales management and business development, strategic partnerships and alliances, channel marketing, large account management, and global enterprise theater account management.
- He worked with MNC’s like Cisco Systems and Thakral Computers, and Indian IT companies including Idea Device Technologies, Zenith Computers, and Microland.
“Brocade is in an exciting growth phase in India and we are building a team that will successfully reflect the company’s leadership in the New IP to our customers and partners,” said Edgar Dias, regional director for India and participating countries in the SAARC, Brocade. “Srikanth’s strong industry knowledge and deep relationships, as well as his proven track record in achieving partner and customer satisfaction, and driving revenue growth and profitability, will be assets for this newly created channel leadership role in India.”
“Brocade is making great strides in IP and software networking, and continues to build on its leadership in SAN. Channel partnerships will be key to Brocade’s success and I’m pleased to take on this role of defining the channel strategy and making our partnership with the channel very successful,” said Srikanth Natarajan on his appointment. “The upside for Brocade in India is significant and I’m very excited to be here.”