Canon, a digital imaging source propelled into action its first Canon Image Square (CIS) in Ranchi today. The company from its barrio strategises to swell its retail business by way of setting-up exclusive CIS outlets in order to get involved with standing as well as fresh patrons.
Sledgehammering the tally to 111 Canon Image Square (CIS) stores spread across India, Canon plans to stretch a mark that entails 300 stores by the culmination of fiscal 2015.
The fresh Canon Image Square unlocked at Ranchi is equipped with advanced technology as well as facilities to be able to cater to a base of Canon clienteles which is on the rise as far as the state is taken into account. The brand has from its quarter developed plans that embrace aggressive marketing strategy besides fresh product unveilings.
Canon Image Squares are but a great stimulus to be able to augment Canon’s commitment in terms of fresh product launches, followed by distribution networks, plus product zones as well as services centres.
This is a store which will provide ultimate experience to patrons braced with comprehensive imaging plus printing solutions. Especially, products and accessories such as in the league of printers, followed by camera bags, charge, tripod and so on and so forth are offered under one roof.
In line with its commitment to be able to uphold photography culture in India, Canon from its end has recently debuted the DSLR EOS 1200D in its much-acclaimed EOS range and focusing upon its new EOS 1200D ad campaign ‘Everyone can with a Canon’ which targets women besides family as subscribers. The idea is to get more and more people onboard to be able to arrest moments of life instead of the act entailing the mere capturing of a photo.
Canon expects to be able to earn profits in excess of INR 4,000cr given the next four years against current INR 2,100cr. The DSLR business for Canon India since 2008 soared up to 65 per cent in fiscal 2013 and its game to account for over 75 per cent in fiscal 2014.