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Cisco Standstill on its Data-Storage Hardware Domain


Cisco Systems bring down the data-storage hardware domain from its portfolio, the business it waved with a splurge acquisition of the heavy-weight Whiptail in 2013. Whiptail –a New Jersey start-up wizard known to store data on chip known as flash memory which further made a fair buzz between large and small competitors.

Previously, Cisco has made a significant approach to servers which extinct their networking gear and cited that Whiptail’s technology could help boost the performance of those systems.

Besides to all, Cisco said recently that it would discontinue the resulting line of products, known as Invicta, as part of recent efforts to narrow its focus on the most promising businesses. A Cisco spokeswoman said some employees would lose their jobs, but she declined to disclose how many people would be affected.

Cisco entered the storage market despite the risk of angering longtime partners that sold competing hardware. Tim Stammers, a senior analyst at 451 Research, said the company tried to use other terms than “data storage” when discussing Invicta, a tactic he called a “silly dance.”

The Invicta products also suffered from technical problems, Mr. Stammers noted.


Niloy Banerjee

A generic movie-buff, passionate and professional with print journalism, serving editorial verticals on Technical and B2B segments, crude rover and writer on business happenings, spare time playing physical and digital forms of games; a love with philosophy is perennial as trying to archive pebbles from the ocean of literature. Lastly, a connoisseur in making and eating palatable cuisines.

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