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Citrix face-lifts its GoToMarket strategy in India


MUMBAI: Citrix today declared an overhaul of its GoToMarket (GTM) strategy in India in line with the realignment of its India sales team.

The India business is at the present divided into two divisions with separate focus areas reading in the order as, Viz:-  1. Enterprise business and 2. Emerging Business-Partner Led.

Although the enterprise business will target the leading Indian organisations and government sector, the Emerging Business- Partner Led unit will have a focus on emerging sectors and territories that will lead execution only through partners. This realignment is aimed at strengthening the role of channel partners in selling Citrix solutions and expanding the company’s presence in territories such as Pune, Chennai, Gujarat, Hyderabad, West Bengal and Goa in India apart from other SAARC countries. To support this novel GoToMarket strategy Citrix has invested in expanding its Channels and Alliances team as there will be an increased effort in recruiting and supporting specialist partners who are focused on the Enterprise Mobility and Networking (Application Delivery Controllers).

Citrix from its barrio has completed over a decade of its presence in the country and has a dominant market cut in Desktop virtualisation and also has established itself as a thought leader in the Enterprise Mobility, Networking and Cloud space. Citrix has a portfolio of over 3500 marquee customers spread across major verticals such as IT-ITeS, Banking and Financial Services, Manufacturing, Telecommunications, Retail, Government among others.

Sanjay Deshmukh, Area Vice President, India Sub-continent, Citrix alleged that, “The realignment of our sales team represents a significant step in intensifying our focus on developing business through partners and extending the Citrix value proposition to customers in new territories. Many Indian companies across big and small cities today are looking at adopting mobile workstyles to enable their employees to work from anywhere using any device to improve efficiency and optimise cost of IT operations.”

“We have identified opportunities in emerging markets and partner led business units, and realigned our GoToMarket strategy to heighten our outreach towards this segment. We are focused on driving more business initiatives through partners in India, and accomplish our two primary objectives of increased clout and partner profitability.” held Vishal Khare, Director – Emerging Business, Partner Led, India Sub-continent, Citrix.


Jawed Akhtar

A Journalist by interest and a Music Enthusiast by passion. Wedded to Mother Nature, Jawed indulges his aesthetics in travelling and reading books of varied genres. Having covered News stories for top Dailies in his formative years, that is, he is game for tryst with Technology at Techmagnifier.

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