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Adobe, Microsoft announces strategic partnership to transform marketing, customer engagement

Adobe and Microsoft

At the Adobe Summit in London, Adobe and Microsoft have announced their strategic partnership that will redefine how enterprises manage their marketing, sales and services to better engage with customers. The partnership will include the integration of Adobe’s Marketing Cloud Solutions with the Microsoft Dynamics CRM solution.

The association will bring an integrated CRM-marketing solution to marketers across several industry segments like financial services, travel and leisure. This partnership will also help in eliminating frustrating customer experiences that result when marketing, sales and service interactions are siloed.

 “Helping our customers reinvent productivity and business processes is one of our top priorities. Partnering with Adobe enables us to deliver a comprehensive set of customer engagement processes to enterprise customers to help them be more productive and better engage with their customers,” said Kirill Tatarinov, executive vice president, Microsoft Business Solutions.

“The integration Dynamics CRM solution with Adobe Marketing Cloud will enable business professionals to maximize their investment in technology and deliver breakthroughs in marketing, sales and customer care.”

“Adobe and Microsoft are creating the industry’s first large-scale solution for connecting the customer experience across all touch points,” said Brad Rencher, senior vice president and general manager, Digital Marketing Business at Adobe.

To know more about this partnership, click here.

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