LeEco is eyeing towards a vigorous expansion plan across the country; the company has announced an establishment of an in-house Content Delivery Networks (CDNs) across 10 cities of India. Planning to complete the project by the end of 2016, the Chinese online content pioneer has plans of investing over 10 million USD to set up this CDN/cloud infrastructure which will provide content delivery capabilities in linear channel, live events, and video on demand serving both mobile and TV segment, enhancing consumer-based experience in LeEco products.
The company also expects to reach out to close to 10 million user base in smart devices through their CDN infrastructure in these 10 locations across India.
“LeEco’s strategic vision in the cloud is unique when compared with competitors, not only in scale but also scope. India will be the second market after China, to have content we provide. We plan to tie up with providers to deliver third party content and are also evaluating producing LeEco’s own local content.”
“We wish to replicate our successful global ecosystem model in India, offering users a distinct content integrated offering across our devices. The setting up of our CDN infrastructure further reiterates our commitment to build the Le Ecosystem in the country and provide our users with an uncompromised experience. Our ecosystem is aimed at reshaping the boundaries of media and with our ‘One Cloud’ approach we intend to deliver a premium content experience across every screen,” said Atul Jain, COO, Smart Electronics Business, LeEco India.
Additionally, LeEco is also integrating its own content transcoding solution, compression and clip slicing tools, video resource systems, content management system, and streaming control central all together with the CDN cloud, ensuring an end to end core to support the ecosystem for user’s content consumption journey.
LeEco has a comprehensive ecosystem model globally consisting of devices, content, cloud and a user interface platform, which clearly sets apart the company in the technology and internet space in India as well. The in-house CDNs across 10 locations in India (including key cities like New Delhi, Mumbai, Bangalore) will be connected to LeEco’s global 650 CDNs through cloud, allowing LeEco smartphone or television users to stream audio, video or internet television content on-demand seamlessly and reliably, wherever they are.
LeEco has already announced partnerships with leading content providers Eros and Yupp TV for content on mobile phones. Eros Now for Video-on-demand (VOD) and YuppTV for TV content streaming.