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Companies Aren’t Investing in Personalization as they should to Meet Consumer Expectations, Study

Consumer Expectations

A recent global survey of 6,000 consumers across three primary regions (U.S., Europe, and Asia/Pacific) argue disconnects between what online features consumers desire and what features companies are investing in.

It also reveals that while most companies are in transformation mode and consider themselves pioneers in adopting or investing in digital technologies, few are investing in personalization initiatives that consumers say will increase the depth and breadth of their shopping experience.

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BiS Team

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