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Consumers and Businesses Recognize Advantages of Digital Cohesion – Study

Digital Cohesion

Juniper Networks Research Reveals Users See Opportunities in Network-based ‘Mega-services’

Digital Cohesion as an inevitable, positive societal development! These findings came into light at the ongoing MWC, 2017 when Juniper Networks unveiled the results of extensive global market research into business and consumer attitudes towards the readiness for an era of Digital Cohesion.

The 16-country survey* mulled where predictive, automated, network-based mega-services adapt to user behavior, enabling better decision-making and enriching personal and business lives.

Business respondents say Digital Cohesion will deliver advantages including increased productivity, improved budget efficiency, new workforce management models and business service innovation.

Consumers anticipate it will bring certain advantages, ranging from improved community infrastructure with more responsive, effective emergency services to more efficient use of personal time, improved education and learning capabilities, lower living costs such as greater home energy efficiency and more informed decision-making, the report said.

And with mobile devices serving as data collection points to drive mega-services, we believe telecommunication service providers will need to re-examine the way they architect their networks in order to support this era adds the report.

Security Concerns: Users to Make Careful Choice of Trusted Provider Brands

The survey also highlights that consumer and business respondents have concerns about security and compliance around mega-services. It also indicates these concerns will be significantly more influential than design and aesthetic preferences on user behavior and brand choices. These findings suggest that trust is non-negotiable for users and a thoughtful, proactive approach to security provisioning within these mega-services is paramount.

Living Smarter & Greener

  • Sixty percent (Seventy three percent India) of consumer respondents expect their surroundings to become ‘smarter’ over the next five years, as services and apps become more integrated and automated.
  • Fifty-eight percent (Seventy one percent India) cite ‘time saving’ as a key benefit of smarter services in their daily lives; 43 percent (55 percent India) believe smart services will deliver more useful information leading to better decision making; 27 percent (34 percent India) believe it will reduce the cost of living.
  • In a world where Digital Cohesion leads to mega-services, 61 percent (58 percent India) of consumers surveyed expect to see improved energy consumption as a result of these services, while 51 percent (52 percent India) expect to see better support/response from emergency services.
  • Seventy-five percent (Seventy seven percent India) of consumer respondents say they rely on mobile connections to live safer, smarter and more efficient lives.

Trust Matters

  • Fifty-three percent (Sixty three percent India) of consumer respondents specify security as the most important factor when selecting a new smart device.
  • Seventy-seven percent (Eighty two percent India) of consumer respondents specify trust as “important” for an integrated, connected service-related device. Seventy-six percent (Ninety percent India) also say brand is an important factor when choosing a ‘smart’ service provider.
  • By comparison, only 20 percent (43 percent India) of consumer respondents consider design as a very important factor in smart services.

Business Response Data

Driving Business Advantage

  • Ninety percent (Fifty percent India) of business respondents expect business services innovation to result from Digital Cohesion; 91 percent (92 percent India) also expect it to enable flexible new workforce management capabilities.
  • When considering the biggest commercial benefits resulting from Digital Cohesion, 60 percent (79% percent India) of business respondents cite increased automation and control capabilities and 58 percent (68% percent India) cite increased productivity.
  • Fifty-one percent (Seventy one percent India) of business respondents also expect Digital Cohesion to deliver improved customer experience within their organizations.

Trust is Critical

  • Sixty-six percent (Eighty two percent India) of business respondents see security/compliance as the biggest risk factor in Digital Cohesion, yet only 25 percent (51% percent India) say they are “completely ready” to trust the security in the underlying networks and devices.
  • When thinking about dealing with the consequences of more smart devices being introduced into an organization’s network infrastructure, 85 percent (91 percent India) of business respondents expect to manage the influx pragmatically rather than restricting devices as a way to counteract security concerns.

“Advances in networking are driving the push towards Digital Cohesion. At Juniper Networks, we envision self-driving networks that will help enable adaptive ‘mega services’ – transforming enterprise and consumer experiences and connecting them to people, services and information.,” said Rami Rahim, chief executive officer, Juniper Networks

Juniper Networks is in Mobile World Congress, Barcelona, Spain, Feb. 27 – March 2, 2017. Attendees can visit Juniper Networks at Mobile World Congress: Hall 2, Booth 2J60.

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