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Consumers Are Prioritizing Innovative Features In Their Electronic Purchases

Qualcomm TechnologiesQualcomm Technologies International at IFA released its 2019 State of Play report. This annual report is based on a survey of 6,000 smartphone users aged 16 to 64 in the U.S., UK, and China, and was expanded this year to include Japan, India, and Germany. It uncovers new insights into the evolving demands of global audio consumers, and highlights trends driving the audio technology industry.

“Consumer audio is an exciting and rapidly evolving space. Our report highlights that great sound quality remains vitally important to consumers, and that the majority now believe they can get ‘as good as wired’ sound with Bluetooth connectivity. Additionally it shows the swift adoption of truly wireless earbuds and smart speakers – categories that are underpinned by the innovations our customers are bringing to market using Qualcomm’s technologies, such as Qualcomm aptX audio, active noise cancellation and superior connectivity” said James Chapman, vice president and general manager, voice, music & wearables business unit, Qualcomm Technologies International, Ltd. “Globally, consumers now want to do more than just listen to music on their audio devices. This means our customers will need to integrate new features like voice assistance, cellular, and low-latency audio streaming, while at the same time extending battery life and improving sound quality.”

The Qualcomm Technologies report highlights that many consumers are willing to pay for next generation audio products that support the smarter, more immersive listening experiences they want to enjoy, whenever and wherever they go. “We’re excited to provide the industry with this in-depth look at the current and future trends in consumer audio,” explained Chapman.

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Niloy Banerjee

A generic movie-buff, passionate and professional with print journalism, serving editorial verticals on Technical and B2B segments, crude rover and writer on business happenings, spare time playing physical and digital forms of games; a love with philosophy is perennial as trying to archive pebbles from the ocean of literature. Lastly, a connoisseur in making and eating palatable cuisines.

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