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Contentstack Acquires Lytics for Hyper-Personalization Platform

Contentstack has announced its acquisition of Lytics, pioneer of the real-time customer data platform. The acquisition brings comprehensive audience insights, content analytics and profile management to the Contentstack platform, unlocking real-time personalization for known and unknown users at scale. Major global brands including Kraft Heinz, Mondelez, Glassdoor, Universal Music Group, LiveNation, Clorox and Ancestry will join the Contentstack customer community.

The acquisition of Lytics distances Contentstack from pure-play headless CMS vendors who cannot deliver on the promise of activating customer data in real-time for personalization. It also signals to the legacy suites that there is now a new breed of modern and composable DXP, one that puts the power of choice and agility in the hands of customers.

“We’ve been on a decade-plus long journey to build the world’s best Composable DXP for brands – and data was the missing link,” said Neha Sampat, founder and CEO of Contentstack. “Truly personalized digital experiences require a marriage of scalable content management and actionable first-party data, wherever it lives, operating in real time. This is why combining Contentstack and Lytics makes so much sense for brands who are building the world’s best digital experiences.”

In June of 2024, Contentstack paved the way for brands to deliver next-generation content personalization at scale with its native personalization engine combined with brand-aware, genAI-content creation and automation technology.

With the Lytics acquisition, Contentstack solves the actionable first-party data activation side of the equation. The technology gives brands:

  • Real-time engagement data and audience insights for both known and unknown visitors.
  • The ability to easily create audience profiles and segments out-of-the box.
  • A data activation layer that enables users to access and understand customer data and send it across preferred channels instantly.

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Rashmi

I’m a passionate writer who loves storytelling and enjoys exploring different topics. Whether it's writing articles or engaging stories, I aim to inform and inspire readers. With each piece I create, my goal is to connect with people, engage them, and offer new perspectives that encourage meaningful discussions.

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