By navigating our site, you agree to allow us to use cookies, in accordance with our Privacy Policy.

Criteo launches cross-device advertising solution for enterprises

Criteo

Criteo has introduced a cross-device advertising solution, which provides a single view of consumers’ shopping behavior across all devices to deliver precise, personalized ads with accuracy and scale. Through this solution Criteo wants to empower the advertisers to attract more and more consumers.

Commenting about the newly launched solution, Jason Morse, VP of Mobile Products, Criteo said, “Our direct relationships with over 6,000 advertisers provide extensive data that they can now unlock to deliver personalized ads directly to any device. By combining our exact match capability with the power of the Criteo Engine, we can ensure that a customer who browses a product on their work laptop at lunch can seamlessly purchase it that evening on their smartphone and tablet.  We do this with exactly the same optimization of post-click ROI that has generated $12Bn of sales for our customers over the last year.”

Criteo’s solution is based on an exact match identifier which aggregates unique, anonymous, client-provided identifiers across the Criteo network to accurately identify users across devices. It is designed keeping in mind the privacy standards at the forefront, allowing advertisers to provide robust opt-out and privacy by design solutions.

Tags

Heena Gupta

A reader at heart, this girl loves to express through writing. Her ears perk up as soon as she senses any tech molecule in the air. With the ability to use and navigate typical technologies she becomes a complete tech enthusiast. This post graduate in Mass Communication lives in the world of gadgets. Fiction, history and cartoons keep her busy in the free time. Her urge to grow mixed with excellent writing skills forces us to have her as a part of our workforce.

Related Articles

Upcoming Events