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Daphne Tien to Now Lead Mouser Electronics’ APAC Market

Daphne Tien
Daphne Tien | Vice President, Marketing-APAC | Mouser Electronics

Mouser Electronics loops Daphne Tien as its new Vice President of Marketing–APAC. Joining in 2011, Tien is known to stature as a prime local language spokesperson hedging the company’s  brand value across variant geographies of the APAC region. Tien will directly report to Mark Burr-Lonnon, Mouser’s ‎Senior Vice President of APAC and EMEA Business.

Citing on the new incumbency, Mark said, “Daphne has a proven ability to foster relationships with manufacturers, partners and editors, which has massively increased our engagement and partnership in the industry, and continues to raise Mouser’s brand awareness throughout APAC.”

“Asia is an important market for us, and we have every confidence that our business throughout Asia will thrive under her marketing leadership,” added Mark.

Elated on her new role, Tien said, “I greatly appreciate the confidence Mouser and the markets have shown in me. I know that with the fine team of professionals we have throughout Asia, we are going to achieve even greater successes.”

With over two decades of expertise in business development and strategic marketing within the electronics industry; she also en routes anecdotes of success stories. When not in work, she is found giving speeches on industry- and marketing-related forums, conferences and seminars.

In five years, Mouser APAC’s revenue and customer base have tripled, receiving more than 30 significant recognition awards from leading publications and key manufacturers in APAC.

Her nimble-witted character stood her to the 2013 award nomination of “Pioneer of the Industry in China.”


BiS Team

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