David Brown Automotive Unveils All-Electric Mini eMaster
The all-electric creation by David Brown Automotive would set new standards for zero-emissions, urban driving elegance. Mini eMastered combines the marque’s world-leading expertise in bespoke luxury with iconic, classic car style.
The company touts that owners will experience an effortless, whisper-quiet ride thanks to a powerful all-electric drivetrain. The feather-light 640kg Mini eMastered – the same weight as an original ICE car – harnesses the latest in electric technology, delivering sprightly acceleration thanks to a compact, power dense Zonic 70 motor emitting 72kW (97hp) and 175Nm of instantly accessible torque. Mini eMastered dispatches the 0-62mph dash in just 8.5 seconds and runs on to an (electronically limited) top speed of 92mph when in sports mode.
Thanks to its light weight and excellent powertrain efficiency, Mini eMastered delivers a WLTP-certified range of 110 miles from its ‘right sized’ 18.8kWh battery, allowing for effortless city travel with total peace of mind. Capable of up to 6.6kW AC charging via a charging port housed in the same location as the original fuel filler outlet, the battery can be replenished in just 3 hours* using a typical home wall box charging point or a dedicated electric charging point (*charge point dependent).
Michelle Gay, Sales & Marketing Director at David Brown Automotive, said: “The launch of the all-electric Mini eMastered reaffirms David Brown Automotive’s distinguished position as a driving force of the luxury automotive industry. There is an inherent challenge in electrifying such an iconic model, to retain the high levels of reliability, performance, and quality that our customers expect. Mini eMastered is a shape that captures hearts and minds, and it is the embodiment of our passion, vision, and commitment to sustainable luxury today and into the future. With an unwavering dedication to British craftsmanship, innovation, and sustainability, we have earned global recognition for our renowned handcrafted automotive masterpieces and today we are proud to showcase our electric future.”
