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Dell ups the stakes on distribution business

DellNEW DELHI: Dell, leading technology solutions source, declared that it will bet big on the distribution business to afford clienteles the newest and most relevant technology solutions.

The distribution led business will be a substantial growth driver for Dell in its commercial business. Dell partners will now be able to meet customer demands for the best-of-breed enterprise products and solutions without any wait period. This will in turn result in extending coverage across Tier 2 and Tier 3 cities.

Ravi Bharadwaj, executive director – Marketing, Dell India, alleged that- “Dell is excited with this new foray of working together with the commercial distribution fraternity, as we see ourselves winning and growing with channel partners. Our comprehensive array of solutions and robust infrastructure will pave the path to success for us and our customers”

Ajay Kaul, channel head, Dell India, held that- “Our Commercial Channel strategy has seen a lot of success and we have come a long way in our engagement with channel partners. These new initiatives will enable us to take giant leap in increasing the coverage across India and in ensuring that we meet the demands of our customers quickly. We are positive about the outcomes of our distribution strategy and are already witnessing the excitements from the partner community.”


Jawed Akhtar

A Journalist by interest and a Music Enthusiast by passion. Wedded to Mother Nature, Jawed indulges his aesthetics in travelling and reading books of varied genres. Having covered News stories for top Dailies in his formative years, that is, he is game for tryst with Technology at Techmagnifier.

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