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Demand for Mobile Video Streaming to Surge during FIFA World Cup 2018

Independent Research from Openwave Mobility Shows Mobile Streaming of World Cup Matches Could Double Compared to Previous World Cup

1 in 3 football fans (31%) will watch the 2018 Russia World Cup using mobile data which counts nearly double the number of people that watched the 2014 Brazilian World Cup (17%) using mobile data.
The 2018 World Cup study conducted by Openwave Mobility surveyed over 3,000 European subscribers in the UK, Spain and Germany found that mobile operators can expect a surge in live streaming traffic over the course of the tournament.

Many subscribers (29%), however, revealed that they will shun their mobiles owing to poor Quality of Experience (QoE) and bill shock. During the 2014 Brazilian tournament, European subscribers shared the same worries through a study conducted in May 2014.

FIFA World Cup 2018

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Niloy Banerjee

A generic movie-buff, passionate and professional with print journalism, serving editorial verticals on Technical and B2B segments, crude rover and writer on business happenings, spare time playing physical and digital forms of games; a love with philosophy is perennial as trying to archive pebbles from the ocean of literature. Lastly, a connoisseur in making and eating palatable cuisines.

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