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DENSO Utilize Siemens’ Software Portfolio for MBD

Siemens Digital Industries Software has been chosen by DENSO for the technological foundation of their next-generation model-based development (MBD) using Siemens’ software portfolio.

DensoBy using model-based simulations, DENSO can resolve existing issues as well as investigate a broad range of design possibilities, early in the process and before physical models are built.

“Thanks to high-quality Siemen’s software products, expertise in consulting and technical service, our three-year MBD pilot has been successful,” said Masaki Suzuoki, General Manager MBD Promotion Dept. Engineering Digital Transformation Promotion Div. DENSO Corporation. “Full-scale deployment will start throughout the company in Japan and abroad and we look forward to additional support from Siemens that can help us accelerate MBD deployment across business domains.”

“We are honored to collaborate with DENSO to drive next-generation MBD product development for their business transformation,” said Tony Hemmelgarn, President and CEO, Siemens Digital Industries Software. “We appreciate the trust of DENSO and the other global automotive companies who have chosen Siemens’ software and services for digital transformation, as well as effective and profitable operations.”

This new process is expected to reduce the time needed for product development, cut costs, increase design quality, and improve competitiveness.

Siemens will be underpinning the project through a variety of services including process consulting, conducting pilot projects at the design site, and establishing processes for modeling.

By using the Simcenter portfolio of simulation and test applications, DENSO can continue to drive the implementation of system simulation in the development process. Simcenter solutions are being deployed for use by designers who can now conduct 1D system simulation alongside analysis specialists while Teamcenter® software enables the seamless distribution of model data among global sites.

Research in Europe provided the opportunity for DENSO to have a direct discussion with Siemens regarding roll-out plans for Siemens’ MBD solutions which have a proven track record and are widely used by OEMs globally.

DENSO has been a long-term partner with Siemens for the development of Siemens’ software including NX software. Siemens was selected for this project due to its approach to product development and the fact that its culture would be beneficial for DENSO.

The two companies have been working together to develop solutions based on their aligned strategies, with DENSO submitting requests to Siemens for MBD that are implemented as standard functions of Siemens solutions.


Aishwarya Saxena

A book geek, with creative mind, an electronics degree, and zealous for writing.Creativity is the one thing in her opinion which drove her to enter into editing field. Allured towards south Indian cuisine and culture, love to discover new cultures and their customs. Relishes in discovering new music genres.

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