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Digital Transformation in 2017- A Scenario

Digital transformation gradually has become central component of modern business strategy

Digital Transformation

As digital technology is evolving with such a fast pace it can shake up entire industries.

Over the recent years, hundreds of “top trends and predictions” are done which primarilyfocuses on wearables, Internet of Things, and virtual reality.

Even though these technologies are on the rise, but they are not able to drive digital transformation and sustained business impact for most organizations.

For the past few years, we’ve seen a huge transformation in traditional leadership roles, consequently it has led to break downs and the scopes of various roles that have widened and changed over the period of time.

Digital transformation gradually has become central component of modern business strategy.

Here are the top 5 trends for 2017:

1. Artificial Intelligence And Big Data

Big data gets superiority over other things when it comes to digital world, and health care is no exception. Not only it is used for customer satisfaction but also for automatically identify risk factors and preventive treatment.

Moreover, rising Internet of medical things (IoMT), mobile and wearable devices are working together to create a cohesive report which is accessible anywhere by health care provider.

After few years this will be a cornerstone of how businesses operate. Every important decision can and should be supported by the application of data and analytics.

2. Growing importance of the customer experience:

The customer experience (including employees) is an ultimate goal of any digital transformation. The scenario of Customers demands is ever evolving, so, they are smart enough in picking brands according to their values and needs. A top-notch user experience is much required to keep them involved and engaged with your brand.

In this process, customers can interact with your business, and their expectations take precedence over everything else. For the better outcome, entrepreneurs can also use analytics methods to evaluate where the customers are coming from (whether it’s a social media platform, a blog, or somewhere else) and streamline the interaction in those high-traffic areas.

3. Culture & Leadership

Researchers also found that the biggest barriers to digital transformation and the communication are language and culture, so in order to achieve the goal effective communication is indispensable.

With the large number of customers engaged employees, company continue to be in the low 30’s, despite the introduction of enterprise social networks and collaboration tools. And leadership remains mired in excuses not to use digital channels to extend their leadership, citing “lack of time” or that “it’s marketing’s job.”

4. Application program interfaces (API):

Digital transformation is embracing (works closely with) IT. Newly introduced tools and technologies need more avenues to work out—otherwise, their value quickly drops.

 APIs area weapon which can lead to the companies towards true digital transformation. As companies seek to tie together more and more best of breed technologies, APIs will play a big part in making this possible.

5. Innovation must happen rapidly:

In order to stay in the competitive world, in an ever-evolving marketplace, continuation in innovation process is must. New technology needs to be assessed, tested, analyzed, and judged more quickly than ever.

 Businesses cannot afford wasting time and resources on implementing new tools that carry offer no real value. This means, we must stick to the formula, “Fail fast, to succeed faster.”

 The faster your organization can go from idea to implementation the more it can embrace opportunities to transform and even disrupt markets and internal business models.


Vikas Kumar

I have a passion to learn new things. There are always possibilities for learning. Everything needs to be analyzed critically, and I believe to do it by creating a solid bond between a reader and writer. Whether, it is an article or news story, it should not be distorted and must be reported in a balanced way. I believe to stick to the ethics of journalism.

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