The e-commerce industry grabbed a lot of limelight this festive season with the attention grabbing offers. This showed that the e-commerce industry is worth $13 billion and it is further set to cross $90 billion mark by 2021. As reported by PTI, Ashish Jhalani, founder eTailing India said, “This 700% growth will change the way organizations allocate internet advertising budgets in India. E-commerce is a full-fledged industry today, from being ancillary part of the retail industry less than a few years ago. Much like Apple changed the music industry, e-commerce will not only impact retail, but also the advertising industry.”
He also highlighted that huge number of customers in India use their smartphones to buy products online. The online shopping portals like Flipkart, Snapdeal and Shopclues have reported that that up to 35% of their traffic comes from the mobile phone. One of the major reasons for this increase is the improvement in the internet and broadband connectivity. Further improvement in the broadband connectivity will enhance the growth of the e-commerce industry.
Along with this, the growth in the e-commerce industry will also give a boost to the advertising industry which is set to go digital by 2018. Google India has also declared that the Indian internet users will surpass the number in the US by the end of 2014 and around 500 million people will be online by 2018.